Mediating Effect of Social Media Marketing Adoption Towards Business Performance: An Approach of Structural Equation Modelling Partial Least Square (SEM-PLS)
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چکیده
منابع مشابه
An Introduction to Structural Equation Modeling (SEM) and the Partial Least Squares (PLS) Methodology
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ژورنال
عنوان ژورنال: Research in World Economy
سال: 2020
ISSN: 1923-399X,1923-3981
DOI: 10.5430/rwe.v11n5p100