Merchandising Techniques
نویسندگان
چکیده
منابع مشابه
Intelligent Marketing and Merchandising Techniques for an Internet Shopping Mall
In this paper, intelligent marketing and merchandising methods utilizing data mining and Web mining techniques are proposed for online retailers to survive and succeed in gaining competitive advantage in a highly competitive environment. The first part of this paper explains the procedures of one-to-one marketing based on customer relationship management (CRM) techniques and personalized recomm...
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While techniques and tools for Web marketing are being actively developed, there is much less available for Web merchandising. This paper contributes to the area of Web usage analysis for E-commerce merchandising. First, we categorize areas of analysis for Web merchandising such as product assortment, merchandising cues, shopping metaphors, and Web design features. Second, we define a new set o...
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OBJECTIVE To estimate changes since 1976 in the proportion of San Francisco pharmacies that sell cigarettes and to characterise the advertising of cigarettes and the merchandising of non-prescription nicotine replacement therapy (NRT) products in these retail establishments. METHODS AND SETTING 100 randomly selected San Francisco pharmacies were visited in 2003. Pharmacies were characterised ...
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N EARLY A HALF-CENTURY AGO, THE DRUG THORAZINE WAS introduced to ease the suffering of the mentally ill and those who cared for them. Since then, pharmaceutical companies have laid the fruits of science and technology before us through advertising text and images that explicitly or implicitly promise some form of psychological ‘‘better living through chemistry.’’ Given our seeming preoccupation...
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Originating from medical education, problem-based learning is increasingly used in other types of professional education. Tempted by the many successful experiences elsewhere, we have taken a bold step to try out this teaching approach in a course on apparel merchandising. We started with a pilot project with the objective to enhance students’ experience so as to to encourage lifelong learning ...
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ژورنال
عنوان ژورنال: Journal of Marketing
سال: 1943
ISSN: 0022-2429
DOI: 10.2307/1245201