“Militancy” Concept-Sphere’s Semiolinguistic Actualization in Advertising Discourse
نویسندگان
چکیده
منابع مشابه
Mixing English in Persian Print Advertising Discourse
This article intended to illustrate a profile of the impact of English in magazine print advertising in Iran, examining the quantitative results obtained from discourse analysis. Three issues of Khanevadeh Sabz and two issues of Zendegi Ideal, female-oriented and best-seller magazines published in 2011, were collected and a total of 261 advertisements was analyzed qualitatively. Results showed ...
متن کاملmixing english in persian print advertising discourse
this article intended to illustrate a profile of the impact of english in magazine print advertising in iran, examining the quantitative results obtained from discourse analysis. three issues of khanevadeh sabz and two issues of zendegi ideal, female-oriented and best-seller magazines published in 2011, were collected and a total of 261 advertisements was analyzed qualitatively. results showed ...
متن کاملAdvertising as Communicative Discourse: An Analysis
The task of modern creativity in advertising is to find fresh, interestprovoking ways of conveying meaningful information realistically and on the reader‟s own terms. As Nilsen says, “in many ways, advertisers are today‟s pop culture poets. They value the power and the flexibility of the English language just as much as do their literary colleagues on college campuses and writing colonies.” 2 T...
متن کاملTranslation of Rhetorical Figures in the Advertising Discourse: A Case Study
Rhetorical figures, which are frequently applied in advertisements, can add literary flavor to the texts, gratify audiences’ aesthetic needs, and deepen their impression. In advertisement translation, it is very common that the rhetorical figures applied in the original text are replaced with new ones in the translation. This research focuses on rhetorical figures’ function of enhancing audienc...
متن کاملDynamics of Affordance Actualization
The actualization of affordances can often be accomplished in numerous, equifinal ways. For instance, an individual could discard an item in a rubbish bin by walking over and dropping it, or by throwing it from a distance. The aim of the current study was to investigate the behavioral dynamics associated with such metastability using a ball-to-bin transportation task. Using time-interval betwee...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Vestnik Volgogradskogo gosudarstvennogo universiteta. Serija 2. Jazykoznanije
سال: 2020
ISSN: 1998-9911
DOI: 10.15688/jvolsu2.2020.2.12