MILPA magazine: editorial design and new perspectives

It is possible to observe that self-published magazines and zines aim tooffer readers something traditional titles, with their search for a largevolume of circulation, do not offer. This article had as main objective discussnew possibilities the publishing market, based on creative process anindependent magazine developed project conclude Design courseat Federal University Santa Catarina (UFSC). From methodologystructured in different stages, interviews were conducted thetarget audience question, recognize needs users asreaders appreciators printed material. The doubts raised arose thesense seeking better understanding relevance survival thepublishing market current scenario, marked by consumption ofdigital instant information. Thus, it sought identify interestingresignifications permanence this aspect design, explorepossibilities printing, dissemination, distribution.