Minimum effective frequency for interactive television ads

Interactive Television

Broadcast Multimedia, Arthur Lugmayr, Samuli Niiranen, and Seppo Kalli, Springer, 2004, $80, 254 pp., ISBN 0-38720843-7. In the 1930s, television gradually found its way into consumers’ homes. With the introduction of color TV in the 1960s, it became a widespread and highly accepted consumer product. It has taken another 40 years to bring a new innovation into the world of TV: the digitalizatio...

Digital Actors for Interactive Television

In this paper, we define the concept of digital actors and show their importance in the future interactive digital television and multimedia. We discuss the applications of these digital actors in the new multimedia services especially for training and education. We summarize the main techniques to create and control these digital actors and emphasize the importance to develop new tools for the...

Violence and sex impair memory for television ads.

Participants watched a violent, sexually explicit, or neutral TV program that contained 9 ads. Participants recalled the advertised brands. They also identified the advertised brands from slides of supermarket shelves. The next day, participants were telephoned and asked to recall again the advertised brands. Results showed better memory for people who saw the ads during a neutral program than ...

IntegraTV-4all: an interactive television for all

A project of industrial research, oriented to the investigation related to the “e-inclusion and eattendance Strategic Action” of the Spanish National Program of Technologies of Services of the Information Society, is undertaken, whose object is the acquisition and application of new knowledge and techniques that can turn useful to contribute to considerably improve the services of interactive a...

Beyond-screen Interface for Interactive Television