Modeling web site personalization strategies
نویسندگان
چکیده
منابع مشابه
Modeling Web Site Personalization Strategies
Personalization is a key factor for differentiating services and retaining customers in World Wide Web sites. On the other hand, designing and implementing an efficient personalization strategy is still a challenge, because of the complexity of the techniques used and the variety of sites and customers, which are always evolving. This paper presents a functional model of personalization strateg...
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INTRODUCTION The Web information age has brought a dramatic increase in the sheer amount of information (Web content), the access to this information (Web usage), as well as the intricate complexities governing the relationships within this information (Web structure). Hence, not surprisingly, information overload, when searching and browsing the WWW, has become the “plague du jour”. One of the...
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ژورنال
عنوان ژورنال: Journal of the Brazilian Computer Society
سال: 2002
ISSN: 0104-6500
DOI: 10.1590/s0104-65002002000200005