My Anger Is Your Gain, My Contempt Your Loss: Explaining Consumer Responses to Corporate Wrongdoing
نویسندگان
چکیده
منابع مشابه
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ژورنال
عنوان ژورنال: Psychology & Marketing
سال: 2013
ISSN: 0742-6046
DOI: 10.1002/mar.20664