Notice Failure and Notice Externalities

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On Notice: The Trouble with Notice and Consent

This paper scrutinizes the use of ‘notice and consent’ to address privacy concerns in online behavioral advertising (OBA). It is part of a larger project with Dan Boneh, Arvind Narayanan, and Vincent Toubiana to evaluate the social, political, and ethical standing of OBA and to develop a system (PRIVADS) for privacypreserving OBA. We develop a distinction between the ethical implications of the...

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