Optimal Pricing and Rebate Strategies in a Two-Level Supply Chain
نویسندگان
چکیده
منابع مشابه
Optimal Pricing and Rebate Strategies in a Two-Level Supply Chain
When selling electronic products, manufacturers and retailers often o er rebates to stimulate sales. Due to certain adverse e ects, however, some manufacturers and retailers are contemplating the elimination of their rebate programs. This paper sheds light on the debate about the value of rebate programs by presenting a model for evaluating the conditions under which a rm should o er rebates in...
متن کاملOptimizing pricing and ordering strategies in a three-level supply chain under return policy
This paper develops an economic production quantity model in a three-echelon supply chain composing of a supplier, a manufacturer and a wholesaler under two scenarios. As the first scenario, we consider a return contract between the outside supplier and the supplier and also between the manufacturer and the wholesaler, but in the second one, the return policy between the manufacturer and the wh...
متن کاملA game theoretical approach for pricing in a two-level supply chain considering advertising and servicing
This paper considers the advertising, pricing, and service decisions simultaneously to coordinate the supply chain with a manufacturer and a retailer. The amount of market demand is influenced by advertising, pricing and service decisions. In this paper, three well-known approaches to the game theory, including the Nash, the Stackelberg-retailer, and the cooperative game are exploited to study ...
متن کاملPricing decisions in a two-echelon decentralized supply chain using bi-level programming approach
Pricing is one of the major aspects of decision making in supply chain. In the previous works mostly a centralized environment is considered indicating the retailers cannot independently apply their decisions on the pricing strategy. Although in a two-echelon decentralized environment it may be possible that supply chain contributors have encountered with different market power situations which...
متن کاملOptimal (R, Q) policy and pricing for two-echelon supply chain with lead time and retailer’s service-level incomplete information
Many studies focus on inventory systems to analyze different real-world situations. This paper considers a two-echelon supply chain that includes one warehouse and one retailer with stochastic demand and an up-to-level policy. The retailer’s lead time includes the transportation time from the warehouse to the retailer that is unknown to the retailer. On the other hand, the warehouse is unaware ...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Production and Operations Management
سال: 2009
ISSN: 1059-1478,1937-5956
DOI: 10.1111/j.1937-5956.2009.01035.x