Optimization and Decision of Supply Chain Considering Negative Spillover Effect and Service Competition

Excellent service plays a vital role in the sustainability of enterprise and supply chains development today’s increasingly fierce market competition. However, due to inevitable spillover effect competitive network, enterprises’ initiative improve level is reduced. From perspective negative effect, optimization decision-making network retailer-dominated chain are examined this study. Considering four situations practical operation management, corresponding double-layer compound nested Stackelberg game models constructed, optimal equilibrium solutions derived. Employing comprehensive comparison analysis results, it found that when increases, profit leading or its retailers decrease, retail price overall also gradually decline. For chain, centralized can achieve higher profits, more willing service. for following weak, under decentralized decision higher, while strong, integrated higher. In addition, chain-to-chain competition bring incentives retailer provides services, rival does not provide generate certain free-riding benefits them, enhanced with increase