Pengaruh Product Quality dan Brand Trust terhadap Repurchase Intention Melalui Customer Satisfaction sebagai Variabel Intervening pada Produk Kecantikan Brand Somethinc


 The purpose of this study was to analyze the effect product quality and brand trust on repurchase intention through customer satisfaction as an intervening variable in Something beauty products. This used a quantitative method by distributing questionnaires online 100 respondents. population involves consumers who have repeatedly purchased products from 2022. Based data analysis techniques using validity tests, reliability classical assumption statistical tests hypothesis path Sobel test with help processing programs SPSS for windows version 25. results are 1) Product Quality has positive insignificant 2) Brand Trust negative 3) significant impact Something's product. 4) influence 5) Customer 6) Satisfaction 7) products.
 Keywords: Quality, Trust, Repurchase Intention, Satisfaction