PENGARUH WEBSITE QUALITY, WEBSITE REPUTATION DAN PERCEIVED RISK TERHADAP PURCHASE INTENTION PADA PERUSAHAHAAN E-COMMERCE
نویسندگان
چکیده
منابع مشابه
Comparing the effects of website quality on customer initial purchase and continued purchase at e-commerce websites
To succeed in the highly competitive e-commerce environment, it is vital to understand the impact of website quality in enhancing customer conversion and retention. Although numerous contingent website attributes have been identified in the extant website quality studies, there is no unified framework to classify these attributes and no comparison done between customer conversion and retention ...
متن کاملEffects of Interactivity on Website Involvement and Purchase Intention*
Zhenhui Jiang National University of Singapore [email protected] Jason Chan National University of Singapore [email protected] Bernard C.Y. Tan National University of Singapore [email protected] Wei Siong Chua National University of Singapore [email protected] This study aims to understand how website interactivity (active control and reciprocal communication) can impact purc...
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This study attempts to understand how website interactivity (level of active control and direction of communication) can impact purchase intention through consumer involvement. The product type featured on the website is a moderating factor in the effects of interactivity. In a laboratory experiment, subjects were asked to perform purchasing tasks of non-fictional books or greeting cards on web...
متن کاملEffects of Interactivity on Website Involvement and Purchase Intention
Zhenhui Jiang National University of Singapore [email protected] Jason Chan National University of Singapore [email protected] Bernard C.Y. Tan National University of Singapore [email protected] Wei Siong Chua National University of Singapore [email protected] This study aims to understand how website interactivity (active control and reciprocal communication) can impact purc...
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In the early days of e-Commerce, web designers follow their intuition of how the website should look like. Further development of web design have seen for instance Nielsen’s heuristic, which resulted designers to focus mainly on cognitive functionality and usability. However, as technology advances and e-Commerce matures, the affective quality has become important than ever. Affect has been pro...
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ژورنال
عنوان ژورنال: Jurnal Muara Ilmu Ekonomi dan Bisnis
سال: 2020
ISSN: 2579-6232,2579-6224
DOI: 10.24912/jmieb.v4i2.7802