Perceived Deception in Advertising: Proposition of a Measurement Scale
نویسندگان
چکیده
منابع مشابه
A measurement tool standardization of beliefs in advertising through sport
The purpose of present study was to standardize the measurement tool of beliefs in advertising through sport. Following the permit was taken from the owner of the questionnaire (Pyun, 2006), questionnaire by the three-stage translation method and introductory study performed. Population of the study was all the spectators that attended in the Azadi Stadium, 342 samples were selected random...
متن کاملMood and children: Proposition of a measurement scale
After having presented the mood construct, a brief overview of the literature on mood and consumer behavior and the interest of studying mood and children, the authors detail the building of a mood scale especially suited to children from 8 to 12. Special attention is devoted to particular problems encountered in assessing the validity and most of all the reliability of such a scale. Ó 1999 Els...
متن کاملPerceived Frequency of Advertising Practices
In this paper, we introduce a new construct for measuring individuals’ privacy-related beliefs and understandings, namely their perception of the frequency with which information about individuals is gathered and used by others for advertising purposes. We introduce a preliminary instrument for measuring this perception, called the Ad Practice Frequency Perception Scale. We report data from a s...
متن کاملapplication of brand personality scale in automobile industry: the study of samand’s brand personality dimensions
این تحقیق شخصیت برند سمند را در ایران با استفاده از مدل پنج بعدی آکر (1997) بعنوان یک چهارچوب بطور توصیفی سنجیده است. بنابر این چهارچوب که دراصل در 42 جزء (42 ویزگی شخصیتی) ودر پنج بعد شخصیتی طراحی شده بود ودر کشورها وصنایع مختلف آزموده شده بود, پرسنامه به زبان فارسی ترجمه شده و با استفاده از روشهای ترجمه معکوس و مصاحبه عمیق با 12 متخصص ایرانی به 38 جزء کاهش یافت. و نظرسنجی ای در پنج نمایندگی ا...
15 صفحه اولAdvertising Spending and Perceived Quality
In this paper we examine the relationship between advertising spending and perceived product quality. The questions we ask are: Does a product's advertising spending in ̄uence consumers' perceptions of its quality? If so, does the effect remain even after accounting for objective quality, price and market share? Does knowledge about objective quality, from Consumer Reports or usage experience, a...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Journal of Marketing Research and Case Studies
سال: 2012
ISSN: 2165-7009
DOI: 10.5171/2012.712622