Perceptions of Context. Epistemological and Methodological Implications for Meta-Studying Zoo-Communication

Abstract Although this study inspects context in general, it is even intended as a prerequisite for meta-study of contextual time&space zoo-communication. Moving the scope from linguistics to culture, communication, and semiotics may reveal new similarities between context-perceptions. Paradigmatic historical moves critical theories are inspected, asking whether there least-common-multiple perceptions context. The short answer that relational – bi-product attention position, creating focused object, hence an obscured (back-)ground attention’s A more comprehensive one when phenomenon semiotics, or becomes embodied. This recognition triggers questions: What relation embodied, immanent perception’s external, physical (its surroundings)? If utterances regarded constituted by triad form-content-act dyadic chronotope time&space, what where then context? Which challenges will empirical (zoo-)communicational research face if split internal external versions These questions raise some epistemological methodological issues. discussed based on framework regards communication micro-macro interplay utterance genre. Genres kinds communication. More specifically animal genres related their basic life-functions called life-genres . conclusion function both mental situational contexts. complicates zoo-communication particular. paper concludes contexts’ embodied nature ‘situational’ characteristics challenge researchers validate continuously, shifting contextualising, decontextualising, recontextualising.