Person or PC? A Comparison of Human and Computer Coding as Content Analyses Tools Evaluating Severe Weather

Computer-aided content analyses programs have been deployed for social science research in recent years; however, few studies evaluated their effectiveness, compared to human coding. This study uses open-ended responses from respondents seeking information preparation Hurricane Michael compare human- and computer-coding. In particular, the comparison involves use of Excel as a common relatively simple coding instrument. Results indicated significant differences between frequencies coded by humans computer, with additional findings suggesting that residents employ television tool gathering when severe weather is imminent. Final discussion focuses on support blended model both computer coding, while examining related weather.