Predicting Consumer Behavior: An Extension of Technology Acceptance Model
نویسندگان
چکیده
منابع مشابه
Consumer acceptance of online banking: an extension of the technology acceptance model
Advances in electronic banking technology have created novel ways of handling daily banking affairs, especially via the online banking channel. The acceptance of online banking services has been rapid in many parts of the world, and in the leading ebanking countries the number of e-banking contracts has exceeded 50 percent. Investigates online banking acceptance in the light of the traditional ...
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ژورنال
عنوان ژورنال: International Journal of Marketing Studies
سال: 2018
ISSN: 1918-7203,1918-719X
DOI: 10.5539/ijms.v10n3p73