Probing cultural differences in product design and consumer evaluation using repertory grid analysis

The Repertory Grid Technique as a Method for the Study of Cultural Differences

With the emergence of the global marketplace, cross-cultural differences are becoming increasingly recognized as a key factor in the successful adoption of new products (Lee & Harada, 2000). It is thus not surprising that designers have begun to consider the role of culture in design and to develop methods and processes for taking cultural aspects into account when designing new products. Cultu...

Cultural Differences in Consumer Impatience

Vol. XLII (August 2005), 291–301 291 *Haipeng (Allan) Chen is Assistant Professor of Marketing, School of Business Administration, University of Miami (e-mail: hchen@miami. edu). Sharon Ng is Assistant Professor of Marketing, Nanyang Technological University, Singapore (e-mail: [email protected]). Akshay R. Rao is General Mills Professor of Marketing and Chair of the Department of Marketing and ...

Payment Instrument Characteristics: A Repertory Grid Analysis

Over the last decade, we have witnessed payment innovations that fundamentally have changed the ways we pay. Payment innovations, such as mobile payments and on-line banking, include characteristics or features that are essential to understand if we want to know how and why payers choose among payment innovations. Using the Repertory Grid technique to explore 15 payers’ perception of six paymen...

Taxonomy of Payments: A Repertory Grid Analysis

Kelly's repertory grid: a technique for developing evaluation in design and technology

The paper discusses the potential of applying repertory grid techniques in response to the introduction of the ‘Product and Applications’ and ‘Quality’ programmes of study in the new national curriculum for design and technology. The paper draws upon research carried out as part of a series of pilot studies carried out in initial teacher education workshops during the past year. This is an ongo...