Product Recommendation Based on Customer Behaviour using Data Mining
نویسندگان
چکیده
منابع مشابه
Integrating AHP and data mining for product recommendation based on customer lifetime value
Product recommendation is a business activity that is critical in attracting customers. Accordingly, improving the quality of a recommendation to fulfill customers’ needs is important in fiercely competitive environments. Although various recommender systems have been proposed, few have addressed the lifetime value of a customer to a firm. Generally, customer lifetime value (CLV) is evaluated i...
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ژورنال
عنوان ژورنال: IJARCCE
سال: 2014
ISSN: 2278-1021
DOI: 10.17148/ijarcce.2017.64144