Prototyping in New Product Development: Strategy Considerations
نویسندگان
چکیده
منابع مشابه
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In today’s competitive world, there are several strategies to deal with the fast changing environment, among which New product development (NPD) is a common strategy. However, almost half of the resources that companies devote to NPD are spent on products that may fail. This issue is particularly highlighted in the pharmaceutical industry mainly because of a long development-time, low success r...
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ژورنال
عنوان ژورنال: Procedia CIRP
سال: 2016
ISSN: 2212-8271
DOI: 10.1016/j.procir.2016.05.010