Readership of AG Outlook Inserts in Farm Magazines
نویسندگان
چکیده
منابع مشابه
Alcohol advertising in magazines and adolescent readership.
CONTEXT Adolescent drinking is a major public health concern. The federal government does not restrict alcohol advertising to adolescents, but relies on the alcohol industry for self-regulation. OBJECTIVES To investigate recent alcohol advertising in magazines and to determine whether advertising frequency is associated with adolescent readership. DESIGN, SETTING, AND SUBJECTS All alcohol a...
متن کاملALCOHOL ADVERTISING IN MAGAZINES AND READERSHIP DEMOGRAPHICS: DO ADOLESCENTS MATTER FOR REGULATION? by
This paper examines the empirical relationship between alcohol advertising placements in magazines and adolescent readership. Poisson and negative binomial regressions are applied to count data on cumulative placements by beverage for 35 major magazines during the years 1997-2001. The results indicate that demographics other than youth readership determine the placement of alcohol advertisement...
متن کاملinvestigating the translation expectancy norms of iranian college student readership in terms of english fiction in persian
مفهوم هنجار برای اولین بار توسط دانشمندی به نام گیدون توری در اواخر دهه 70 مطرح شد. هنجارها توسط محققان مختلفی طبقه بندی شده اند؛ نوع هنجاری که در این تحقیق مورد بحث است "هنجار انتظارات" است. مطالعات ترجمه یک رشته ی نوپا و مستقل است که هنوز به رشد کامل خود نرسیده و بسیاری از شاخه های آن نیاز به پژوهش دارند. یکی ازاین حوزه ها که نیاز به پژوهش دارند، هنجارهای ترجمه هستند به ویژه هنجارهای انتظارات...
Adolescent exposure to cigarette advertising in magazines: an evaluation of brand-specific advertising in relation to youth readership.
CONTEXT Understanding the relationship between cigarette advertising and youth smoking is essential to develop effective interventions. Magazine advertising accounts for nearly half of all cigarette advertising expenditures. OBJECTIVE To investigate whether cigarette brands popular among adolescent smokers are more likely than adult brands to advertise in magazines with high adolescent reader...
متن کاملAdolescent exposure to alcohol advertising in magazines: an evaluation of advertising placement in relation to underage youth readership.
PURPOSE To investigate whether alcoholic beverages popular among underage youths are more likely than those less popular among these youths to be advertised in magazines with high underage youth readerships. METHODS We compared the alcohol advertisement placement in 118 magazines during the period 2002 to 2006 for alcoholic beverages popular among youths to that of alcoholic beverages less li...
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ژورنال
عنوان ژورنال: Journal of Applied Communications
سال: 1982
ISSN: 1051-0834
DOI: 10.4148/1051-0834.1742