Repertory Grid Analysis in Group Settings to Elicit Salient Destination Image Attributes

Repertory Grid Analysis in Group Settings to Elicit Salient Destination

Although Repertory Grid Analysis (RGA) was originally developed in clinical psychology, the technique has been adapted for use in a diverse range of fields. However, the technique is rarely addressed in marketing research texts and has not been fully utilised in the tourism literature. Also, RGA applications have predominantly been reported in the form of personal interviews. The article report...

Current Issues in Method and Practice Repertory Grid Analysis in Group Settings to Elicit Salient Destination Image Attributes

Although repertory grid analysis (RGA) was originally developed in clinical psychology, the technique has been adapted for use in a diverse range of fields. However, the technique is rarely addressed in marketing research texts and has not been fully utilised in the tourism literature. Also, RGA applications have predominantly been reported in the form of personal interviews. The paper reports ...

Payment Instrument Characteristics: A Repertory Grid Analysis

Over the last decade, we have witnessed payment innovations that fundamentally have changed the ways we pay. Payment innovations, such as mobile payments and on-line banking, include characteristics or features that are essential to understand if we want to know how and why payers choose among payment innovations. Using the Repertory Grid technique to explore 15 payers’ perception of six paymen...

Taxonomy of Payments: A Repertory Grid Analysis

The Role of Destination Attributes in Assessing/ Constructing the Image of Tourist Destination

This chapter aims to present and discuss the concept of ‘destination image’, as shown in the literature to date and also to identify the way in which the image has been formed. The process of image formation is a dynamic one, in which the influence factors have a different importance and they continuously change and complete each other. It intend to analyze the formation and communication of th...