Research on Enterprise Marketing Capability Measure Method based on Fuzzy Multi-attribute Analysis Model
نویسندگان
چکیده
منابع مشابه
Research on Enterprise Marketing Capability Measure Method based on Fuzzy Multi-attribute Analysis Model
Influenced by many factors, enterprise marketing capability is essential for improving the enterprise marketing competitiveness and its sustainable development. By studying the factors comprehensively and effectively, the enterprise can better recognize their marketing capability and the direction of improvement. This paper studies and analyzes the enterprise marketing capability measure method...
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ژورنال
عنوان ژورنال: International Journal of u- and e-Service, Science and Technology
سال: 2014
ISSN: 2005-4246
DOI: 10.14257/ijunesst.2014.7.6.29