Retailer self-perceived store image and competitive position
نویسندگان
چکیده
منابع مشابه
Perceived Risk and Deliberation in Retailer Choice
With the rise of electronic commerce, traditional ways of distributing pharmaceuticals have been supplemented by online pharmacies. However, as the online environment offers further opportunities for fraudulent suppliers, there are also dangers associated with the purchase of drugs online (Arruñada 2004). For example, a consumer's health might be jeopardized by counterfeit medications bought on...
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Retail stores are segmented using socioeconomic characteristics of the environmental variables both within and outside the store. trade area, and it is shown that the effects of store environment on store The internal retail environmental variables include retailers’ performance vary across segments. Store performance is measured by a micro-marketing strategies and the external retail environme...
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Store brands are the only brands for which the retailer is responsible not only for promotion, shelf placement, and pricing, but also for positioning the brand in product space. We argue that retailers strongly value control over store brand positioning because they will be unable to source a national brand with their desired product positioning. This is because retailers have an incentive to p...
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ژورنال
عنوان ژورنال: The International Review of Retail, Distribution and Consumer Research
سال: 1997
ISSN: 0959-3969,1466-4402
DOI: 10.1080/095939697343120