Sales Information System of Mobile Marketing at PT. World Innovative Telecommunication Using Up Selling, Cross Selling and Down Selling Methods
نویسندگان
چکیده
منابع مشابه
Selling Information Selling Information *
We study a dynamic buyer-seller problem in which the good is information and there are no property rights. The potential buyer is reluctant to pay for information whose value to him is uncertain, but the seller cannot credibly convey its value to the buyer without disclosing the information itself. Information comes as divisible hard evidence. We show how and why the seller can appropriate a su...
متن کاملSelling Information
We study a buyer-seller problem in which the good is information and there are no property rights. The buyer is reluctant to pay for information whose value he does not know, but the seller cannot credibly reveal this value without disclosing the information itself. Information comes as divisible hard evidence. We show how the seller can appropriate a substantial fraction of the value through g...
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An unavoidable aspect of electronic commerce is the collection of personal information. Although personal information is paramount to improving services and designing personalized offerings, its collection and use also generates privacy concerns. This study analytically examines the optimal information collection and usage practices in the presence of privacy costs. We use an analytical model i...
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Over the past few years, firms in the travel and entertainment industries have begun using novel sales strategies for revenue management. In this chapter, we study a selling strategy called opaque selling, in which firms guarantee one of several fully specified products, but hide the identity of the product that the consumer will actually obtain until after the purchase is completed. Several fi...
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ژورنال
عنوان ژورنال: Tech-E
سال: 2020
ISSN: 2581-1916,2598-7585
DOI: 10.31253/te.v4i1.411