Second person in different genres and cultural practices

The editorial introduction shows the richness of traditional literary genres (fictional and non-fictional), new cultural practices (digital literature, games, playable media) in which second-person address may be encountered. presence a direct to “you” (indi­vidual or collective) is also distinct marker contemporary marketing, advertising, so­cial media communication. There number transitional forms in-between print digital literature pronoun one main features poetics. These include narrative role-playing games (RPGs), game books, interactive text paragraph games/books. Complementing existing gap Pol­ish interdisciplinary research, editors discuss both historical its potential cross boundaries between various media. Additionally, article reconstructs fuzzy status you-narrative 20th-century theory, since semantic ambiguities multifaceted resulted multiple theoretical attempts at defying analyzing storytelling. We summarize threads heated debate on semantics, poetics, pragmatics nar­rative that took place turn 20th 21st centuries. discusses reasons why theory gradually recognized typological equivalence second-per­son storytelling third- first-person mode. Another recurring problem research second person impact reader’s immersion identification processes. Moreover, we indicate context (the revolution) as an important fac­tor current dissemination popularization narratives.