Selling, general, and administrative expense (SGA)-based metrics in marketing: conceptual and measurement challenges
نویسندگان
چکیده
منابع مشابه
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ژورنال
عنوان ژورنال: Journal of the Academy of Marketing Science
سال: 2018
ISSN: 0092-0703,1552-7824
DOI: 10.1007/s11747-018-0589-2