Service Quality, Customer Satisfaction, Consumer Behavior and Business Performance of Health and Fitness Center in Kuwait, UAE

This study investigated the quality of service health and fitness center as assessed by clients in terms reliability, responsiveness, assurance, empathy, tangibles; clients’ level customers satisfaction on services center; consumer behavior towards business performance customer loyalty retention rate. Further, it probed relationship between center’s services; center. It also ascertained whether quality, could predict utilized descriptive-correlational research design, which involved 300 randomly selected Oxygen Gym Health Fitness Center, Kuwait, UAE. Findings revealed that respondent-clients ‘strongly agree’ with an overall average 3.48 to center, Gym, its services. The respondent-clients’ was ‘very high’ weighted mean 3.51. 3.50 all indicators behavior, such psychological, personal, social cultural factors, Results degree a qualitative measure Gym’s very high. shown there significant