Service Quality Dynamics and Bank Customer Loyalty
نویسندگان
چکیده
ABSTRACT
 Aprilliantoni[1]
 
 This research aims to prove that the quality of service activities, more performance a bank exists. study uses qualitative and quantitative analysis, where analysis is determine services, quality, relationship with customer loyalty, while effect will form perceived value which then affects satisfaction loyalty. BCA customers in future. Through questionnaire data source using AMOS software.
 Based on results has been carried out, PT Bank Tbk Bintaro, namely services provided very large influence achieving does not just happen because model studied. The variable was influenced by other variables. Then variables are perception image variable. need build good relationships addition providing so can be created.
 Keywords: Loyalty, Service Quality, Perceived Value, Image, Bank, Structural Equation Modeling
 [1] Email : [email protected]
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ژورنال
عنوان ژورنال: Accounthink: journal of accounting and finance
سال: 2022
ISSN: ['2548-3862', '2459-9751']
DOI: https://doi.org/10.35706/acc.v7i01.6359