Social networking sites and relationship social comparison: Effect of relational and individual factors

The widespread use of the Internet and popularity mobile devices have greatly changed our communication habits. Due to their popularity, social networking sites (SNS) are at center online relationships, including romantic ones. This paper explores emerging role SNS on relationship comparison (RSC) individual relational predictors RSC. present study used an experimental design evaluate posts others’ SNS. Specifically, RSC based by others were analyzed. In addition, possible other factors that influence tendency make RSC, namely satisfaction, investment, quality alternatives, adult attachment orientation examined. sample consist 251 participants. 180 (71%) females 71 (29%) males. sample’s mean age was 28.16 (<i>SD</i>=6.32). According results, there no significant effect exposure On hand, results showed anxious style investment in relationships positively predicted tendency. contrary, satisfaction negatively tendencies. provided important insight for understanding effects terms factors.