Studying entrepreneurial marketing for information technology SMEs based on the classic grounded theory
نویسندگان
چکیده
منابع مشابه
entrepreneurial marketing model for smes based on classic grounded theory
small and medium enterprises (smes) have distinctive characteristics that differentiate them from their larger counterparts. one of these characteristics is marketing; poor marketing skills in smes would lead to low performance and, in extreme cases, to failure. therefore, adopting a marketing strategy based on small business analysis is the fundamental requirement of any successful sme. the te...
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ژورنال
عنوان ژورنال: QScience Connect
سال: 2015
ISSN: 2223-506X
DOI: 10.5339/connect.2015.9