Technology marketing: a new core competence of technology-intensive enterprises
نویسندگان
چکیده
منابع مشابه
Marketing in Technology - Intensive Markets : towards A
It is becoming clear that markets in which technology assumes a central role are becoming driving forces of the economy. We label these “technology-intensive” (TI) markets. Despite their importance, however, we lack a clear understanding of the features of a TI market. Extant work has not yet provided us insights into decisions that are unique and/or critical to this domain and how the features...
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چکیده ندارد.
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ژورنال
عنوان ژورنال: International Journal of Technology Management
سال: 2000
ISSN: 0267-5730,1741-5276
DOI: 10.1504/ijtm.2000.002874