The challenge of multi-channel transactions
نویسندگان
چکیده
منابع مشابه
mesuring the staff technology readiness, the case of a multi national chemical company operating in iran
چکیده ندارد.
15 صفحه اولThe multi-channel challenge: A dynamic capability approach
The maturing of e-commerce, the diffusion of call centres into the B2B space and purchaser demands on price and service are leading to rapid change in the route to market in many B2B sectors, with shifting combinations of channels being offered to the customer in the search for advantage. In this situation managers can no longer rely on the channel resources that they have assembled to provide ...
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ژورنال
عنوان ژورنال: Journal of Digital Asset Management
سال: 2005
ISSN: 1743-6559
DOI: 10.1057/palgrave.dam.3640064