The Effect Of Conspicuous Consumption Behavior On Wasteful Consumption Behavior: The Intermediary Role Of Hedonic Consumption Behavior

The concept of consumption, which has an important place in people's lives, is generally expressed as the use produced goods and services line with needs. Consumption now includes psychological needs people well their physical Consumers can buy things they do not need by acting pleasure-orientedly, exhibit consumption behaviors to provide satisfaction. One consumer-purchase patterns found demonstrate others social environment. Therefore, non-need focused on pleasure display causes excessive consumption; this situation also cause wastefulness. Accordingly, present study, aim was examine effect conspicuous behavior wasteful mediating role hedonic effect. With online survey form prepared, 519 participants were reached between dates 21.05.2020-06.07.2020. data obtained analyzed SPSS 21, AMOS 24, PROCESS 3.5 programs. After analysis, it concluded that a