The Influence of Service Quality, Taste, and Perceived Price on Customer Loyalty by Mediating Customer Satisfaction
نویسندگان
چکیده
This study aims to determine the effect of service quality, taste and price perceptions on customer loyalty through consumer satisfaction as a mediating variable. The population in this were 100 populations Mas Be geprek chicken customers. sample 62 respondents with purposive sampling technique used. method used is Quantitative Descriptive research data collection techniques using questionnaire form Google Form distributed online via WhatsApp social media. analysis use SmartPLS SEM method, media processing 3 program. results explain that Service Quality has no significant positive Customer Satisfaction; Taste Price Loyalty; And Satisfaction mediation Quality, Loyalty.
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ژورنال
عنوان ژورنال: Quantitative Economics and Management Studies
سال: 2023
ISSN: ['2722-6247']
DOI: https://doi.org/10.35877/454ri.qems1631