The interdependency between a family company's name and a family name
نویسندگان
چکیده
A company's name often personifies the company. In case of family companies, is mainly connected with that owning family. This paper aims to identify and substantiate context perception any possible risks from association a company during generational exchange participation several generations in management. The hypotheses have been verified based on evaluation data acquired sample 245 respondents Czech Republic. research period 2017-2019. qualitative round discussion tables business owners. has processed using correlation regression analysis. authors shown owners consider be potential risk. Any negative regard for could lead losing family's good customers employees. Moreover, it damage process intergenerational transition. connection between intensity risk members management statistically demonstrated. degree high companies where still ongoing. exclusion variable due collinearity suggests possibility different type would demonstrate statistical significance. unique article nature lies fact involves into current, real taking place two up three
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ژورنال
عنوان ژورنال: Marketing ì menedžment ìnnovacìj
سال: 2021
ISSN: ['2218-4511', '2227-6718']
DOI: https://doi.org/10.21272/mmi.2021.2-10