THE PUN-GROUP OF LINGUISTIC DEVICES IN ADVERTISING MEDIA DISCOURSE
نویسندگان
چکیده
The language of advertising is unique and very peculiar in comparison with other elements media discourse. effectiveness speech discourse focuses on catching the attention target audience. Since characterized by a distinguished persuasive function, creators ads spare no effort to make them catchy, interesting witty. This reason why various linguistic devices are used facilitate comprehension memorization advertisements. In this regard, wordplay plays significant role as intentional usage puns ensures composed texts.
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ژورنال
عنوان ژورنال: Armenian folia anglistika
سال: 2021
ISSN: ['2579-3039']
DOI: https://doi.org/10.46991/afa/2021.17.1.073