TOOLS FOR INCREASING THE COMPETITIVENESS OF ENTERPRISES USING MARKETING COMMUNICATIONS
نویسندگان
چکیده
The general composition of the marketing toolkit enterprises is summarized. goal study was formation tools for increasing competitiveness agricultural by means communications. place communications in system mix shown. criteria are outlined. directions and using order to strengthen agrarian business entities have been determined, particular groups: (1) dissemination communication research policy, (2) field product market portfolio, (3) financial resource planning communications, (4) development strategic factors processes interpretation information received users determined. It has established that an enterprise a complex category gives comprehensive description its ability oppose direct competitors, both at current time perspective, target segment where enterprise’s products positioned, ensure functioning planned under pressure competition action conditions environment. A structural functional model improving policy ensuring developed. An arsenal sector national economy
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ژورنال
عنوان ژورنال: ?????? ????????????? ????????????? ????????????
سال: 2023
ISSN: ['2307-5740']
DOI: https://doi.org/10.31891/2307-5740-2023-316-2-44