Toward the digital economy: Mobile payment affecting sustainable consumption behavior

نویسندگان

چکیده

Mobile payment has a pronounced impact on the consumption mode of various industries and provides new clues for sustainable consumption. This study aims to explore role perceived risk technology intention behavior. Moreover, it proposes structural equation model mobile 574 participants from Chinese higher education institutions filled in questionnaire. The bootstrapping method was used solve problem mediating factors. Amos 26.0 helped construct models. determined negative effect usefulness, ease use, intention. three variables have particular buffer relationship between Furthermore, usefulness positively impacts intention, they chain-mediated same also occurs use

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Declaration This is to certify that this term paper has been written by me. The articles and literatures read for the preparation of this paper has been acknowledged and are cited both on each page footnotes and also at the end of document.

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ژورنال

عنوان ژورنال: Innovative marketing

سال: 2023

ISSN: ['1814-2427', '1816-6326']

DOI: https://doi.org/10.21511/im.19(1).2023.19