Translation and Localization: Frequent Arguments through Asymmetric Binoculars

The rapid technological developments have led to emerging industries and practices, such as the localization of websites, video games, software. This has been directly associated with digitization products, including their textual content. relatively evolution in turn might be one reasons for confusion related terms Translation Studies (TS). While industry introduced most these terms, TS research adopted them many cases or contributed proliferating others. multiplicity more fuzziness. Given different contradictory points view regarding localization, from academia industry, this paper attempts pinpoint key arguments order help accelerate pace integrating on TS, refresh academic perspective regard, find out where translation can fit localization. sheds light definition its process, frequent relationship independence translation, agents, other concepts compared translation. theoretical discussion is an attempt contribute previous regard bridge gap between industry.