Turning negative into positive: public health mass media campaigns and negative advertising
نویسندگان
چکیده
منابع مشابه
Turning negative into positive: public health mass media campaigns and negative advertising.
Literature suggests that 'negative advertising' is an effective way to encourage behavioral changes, but it has enjoyed limited use in public health media campaigns. However, as public health increasingly focuses on non-communicable disease prevention, negative advertising could be more widely applied. This analysis considers an illustrative case from tobacco control. Relying on internal tobacc...
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ژورنال
عنوان ژورنال: Health Education Research
سال: 2008
ISSN: 0268-1153,1465-3648
DOI: 10.1093/her/cyn046