Uncertainty and Activity Selection in New Product Development: An Experimental Study

Uncertainty drives project activity in new product development (NPD), and its resolution is crucial to performance. However, there a major gap understanding the causal links between different uncertainty types activities they trigger. Engineering managers lack guidance on how best respond types. We close this by experimentally contrasting responses two central NPD: technical organizational uncertainty. describe with respect core engineering activities: representation, information, knowledge sharing. present evidence from an experiment involving 50 professionals 74 master's students. The results show that type has significant effect response, ordering within response. Based identification of response type, change situation, our findings situation representation activity, while information- knowledge-sharing activities. This provides basis for three main contributions article. First, we identify “change situation” as NPD. Second, Third, characterize