Understanding Behaviour Change in Theory-Based Evaluation of Market Systems Development Programmes

Market systems development (MSD) programmes aim to influence private actor behaviour promote markets that work better for the poor. This article aims inform theory-based evaluation (TBE) of such programmes, arguing a stronger analysis market change is needed. It proposes ‘behaviour framework’ (BCF), building on recent advances in TBE literature. These focus attention as contingent alignment capability, motivation, and opportunity, influenced by meso macro contexts. The applies BCF three MSD evaluations illustrate its applicability draw lessons use. can be used identify evidence gaps support more compelling explanations what worked under conditions. Such future enable them stimulate systemic line with poverty reduction.