Understanding Motivations for Plural Identity on Facebook among Nigerian Users: A Uses and Gratification Perspective for Engaging on Social Network Sites (SNS)

In the context of increasing proliferation users on social networking sites (SNS) and ensuing debate their benefits drawbacks, this study examines interconnection between human behaviors identity formation Facebook. We leveraged concept plural identity, seeking to identify relationships online tendencies. conceptualize as a construct spanning personal dimensions use these core starting points for studying identity. Accordingly, social-communicative personal-communicative involving Facebook were investigated. A survey administered Nigerian (N = 429) revealed that (i.e., support interaction) exhibited strong with Facebook; similarly, variables presentation extended self self-expression) strongly related This highlights role SNS in satisfying peoples’ communication needs, which are interwoven formation.