Unpacking the Role of Artificial Intelligence for a Multimodal Service System Design

Since requirements of service demands are becoming increasingly complex and diversified, one the success factors a multimodal system is its capability to design specific instance satisfying set requirements. This further highlighted in Ad Hoc Multimodal Service Systems (AHMSSs), where instances rarely follow standard form delivery exist only for limited time. However, due increasing scale frequency services many business public sectors, meeting desired level has become troublesome. A well-designed Artificial Intelligence (AI) approach can be solution difficulty by addressing underlying complexity uncertainty AHMSS process. To conceptualize foster AI applications an AHMSS, this study identifies key decision-making problems process discusses role The results will basis development implementation relevant systems.