Usability Evaluation with Eye Tracking: The Case of a Mobile Augmented Reality Application with Historical Images for Urban Cultural Heritage

Eye-tracking technologies have matured significantly in recent years and become more affordable easier to use. We investigated how eye-tracking technology can be applied evaluate the usability of mobile augmented reality applications with historical images for urban cultural heritage. The experiment involved a series complex user evaluation sessions, combining semi-structured interviews, observations, think-aloud protocol, SUS questionnaire, product reaction cards, complemented by eye tracking, gather insights on Spotlight Timisoara AR application, part digital storytelling multiplatform city (Romania), soon European Capital Culture 2023. results indicate strong weak aspects both as expressed participants derived from analyzing data. paper also lists main challenges we identified using equipment such outdoor