Using descriptive norm appeals effectively to promote green behavior
نویسندگان
چکیده
منابع مشابه
Using a Descriptive Social Norm to Increase Vegetable Selection in Workplace Restaurant Settings
OBJECTIVE Recent work has shown that exposure to social norm messages may enhance the consumption of vegetables. However, the majority of this work has been conducted in laboratories, often with student populations. Little is known about whether this approach can be successfully used in other contexts. In this study, a poster featuring a message based on social norms was tested to examine wheth...
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Cancer is the second leading cause of death in the United States. Across many cancers, racial and ethnic minorities bear an unequal burden of disease (e.g., lower 5-year survival rates). Concerted efforts to reach minority communities and address these disparities are needed. Community Health Advisors (CHAs) are trusted natural helpers from within the community who provide emotional support, ad...
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A month-long field experiment evaluated the impact of descriptive social norm information on self-reported reduction of private vehicle use. Following a baseline week, participants were asked to reduce their vehicle use by 25% and were randomly assigned to a control condition or to a low or high social norm condition in which they received information that either underor over-reported others’ s...
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Introduction: Frequency of breakfast consumption has declined in the last half century. This meal is ignored by children and adolescents. This study was aimed at determining the effect of a training program based on theory of planned behavior on promotion of breakfast consumption in students. Methods: This interventional quasi-experimental study was carried out in Bandar Abbas in 2011 on 88 mid...
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Wound repair is a natural reaction to injury, which results in restoration of tissue integrity. In this study the healing effect of green tea extract formulation was investigated on open skin wound of rabbit. Active ingredients were extracted from green tea using water and glycerin (4:1) vehicle. Three cream formulations containing 2, 5 and 10% of green tea extract were prepared in the base. A ...
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ژورنال
عنوان ژورنال: Journal of Business Research
سال: 2018
ISSN: 0148-2963
DOI: 10.1016/j.jbusres.2017.09.032