Using Factor Analysis in Relationship Marketing

Relationship Marketing in Mass Markets

The Relationship between Constant Friction Factor and Coefficient of Friction in Metal Forming using Finite Element Analysis

Frictional shear stress is usually determined by utilizing the coefficient of friction or the constant friction factor models. The present study deals with finite element analysis of double cup extrusion process to determine the relationship between constant friction factor (m) and coefficient of friction (µ), since the metal flow in this process is very sensitive to frictional conditions. Ther...

E-relationship marketing: changes in traditional marketing as an outcome of electronic customer relationship management

Marketing concepts and definitions have remained relatively unchanged until recently. Electronic customer relationship management (e CRM) has forced marketing managers to re-evaluate how, when and to what extent they interact with their customers. This paper is focused on the role of specific marketing concepts and how e CRM has enhanced or altered each concept. Every topic discussed is illustr...

The State Of Internet Marketing Research (2005-2012): A Systematic Review Using Classification and Relationship Analysis

The purpose of this study is to quantitatively review pertinent research activities that have been per‐ formed between 2005 and 2012 (July) in the area of internet marketing. In addition the paper identifies the central topic in the internet marketing literature and provides expected topical areas of interest. 2158 research article abstract citations were analysed from 460 refereed academic jou...

Using Clustering and Factor Analysis in Cross Section Analysis Based on Economic-Environment Factors

Homogeneity of groups in studies those use cross section and multi-level data is important. Most studies in economics especially panel data analysis need some kinds of homogeneity to ensure validity of results. This paper represents the methods known as clustering and homogenization of groups in cross section studies based on enviro-economics components. For this, a sample of 92 countries which...