Validation of food visual attribute perception in virtual reality

This study aimed to test the validity of visual representations food products in virtual reality by comparing descriptions a set actual vs. cookies. validation is key future applications sensory studies. Ten commercial cookies were virtualized photogrammetry then configured inside booths designed using Unity and presented via first-version HTC Vive headset. Flash profiling was used determine changes relative weight perceptual dimensions product space compare appearance. Conventional both served whether common carry same kind real spaces show similar ranges difference among products. The results showed that close Brightness carried more whereas color contrast However, this may have arisen from software-setting configurations could be optimized for better match. Taken together, offer promising perspectives use consumers