Value co-creation in service marketing: A critical (re)view
نویسندگان
چکیده
منابع مشابه
Value co-creation in service logic: A critical analysis
The underpinning logic of value co-creation in service logic is analysed. It is observed that some of the 10 foundational premises of the so-called service-dominant logic do not fully support an understanding of value creation and co-creation in a way that is meaningful for theoretical development and decision making in business and marketing practice. Without a thorough understanding of the in...
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ژورنال
عنوان ژورنال: International Journal of Innovation Studies
سال: 2019
ISSN: 2096-2487
DOI: 10.1016/j.ijis.2019.12.001