Value Creation through Frugal Innovation, Innovation Capability and Knowledge Sharing in a Circular Economy

This study aims to examine the direct effect of innovation capability on value creation. The mediating role frugal and moderating knowledge sharing are also explored between creation link. exploratory uses quantitative cross-sectional data collected through questionnaires. Structural equation modelling (SEM) was used hypothesis. Findings show a significant positive impact Results proved that mediates relations Knowledge strengthens association in their association. Our research provides framework for sustainable advancement SMEs circular economy recommends they increase products/services based capabilities. Moreover, knowledge-sharing practices speed up interplay economy.